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The Definitive Guide to Real Estate Community Management Software: What is It, How Does It Work, and More!

Jul 07, 2022
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In the ever-changing and complex world of real estate, community management software has quickly become a necessary tool for success. Property managers and community managers now have an arsenal of digital tools to keep residents engaged and connected. This guide will explore what community management software is, how it works, the different stages of development, community manager relations, best practices for community management, as well as the best software options in the market. 

What is real estate online community management and how it works?

A community management software is a digital platform where community managers can connect with residents online, post updates and announcements, create and manage events, and track service requests. It is an effective way to improve communication and build relationships between property management and residents. The software typically offers a mobile app for residents to download, as well as a website portal.  

Community management software platforms offer a variety of features, but the most common features include: 


  • A newsfeed where community managers can post updates and announcements. This is a great way to keep residents informed about what is happening in the community. 
  • A calendar of events where community managers can create and manage events. When you have upcoming events, you can use the calendar to promote the event and send reminders to residents. 
  • A service request tracker where community managers can track service requests. In order to ensure that all requests are addressed in a timely manner, community managers can use the service request tracker to keep track of open and closed requests. 
  • A directory of businesses and services in the area. This is a great way to support local businesses and help residents find the services they need and place orders. 
  • A forum or discussion board for residents to connect with each other. If residents have questions or concerns, they can post them on the forum and community managers can address them. 

Nurturing a successful online real estate community

  • Community management is not a one size fits all solution. Depending on the community, the approach will vary. However, when developing a strategy, there are five core pillars of community management that should be considered: Communication, Engagement, Events, Service, and Safety. Each of these pillars is essential to creating a thriving community.

    • Developing a comprehensive community management strategy requires a deep understanding of the community and its residents. However, by keeping these five pillars in mind, community managers can ensure that they are meeting the needs of their community and creating a thriving environment for all. 

    Community management software provides an effective way to manage all aspects of community management, from communication and engagement to events and service requests. 


    The role of community managers in online community management

    Community managers play an important role in online community management. They are responsible for creating and maintaining a positive online community experience for residents. Community managers are the bridge between property management and residents. They build relationships, manage expectations, and resolve issues. Community managers need to be proactive, responsive, and organized to effectively manage an online community.  
     
    Real estate community management software provides community managers with the tools they need to be successful. With a newsfeed, calendar, service request system, directory, and forum all in one place, community managers can easily connect with residents and provide an excellent online community experience. This simplifies and expedites the process of real estate community management for both property managers and community managers.

    Community managers are a vital part of online community management process, and there are a number of best practices that they can follow to ensure the success of their projects.     

    Best Practices for Real Estate Community Management Activities 

     

    • Community management is not a one size fits all solution - 
      The approach that a community manager takes will vary depending on the size, nature, and location of the community. For example, a small town might require a different approach than a large city. Similarly, a rural community might have different needs than an urban one. The key is to tailor the management strategy to the specific needs of the community. Only by taking a bespoke approach can a community manager hope to effectively address the unique challenges that each community faces. 
    • Always be communicative - 
      Community managers should have a clear and consistent communication plan to keep residents informed and engaged. This can be done through weekly updates, monthly newsletters, or even just regular posts on the community forum. The important thing is that residents always know what is going on and feel like they are a part of the community. 
    • Create opportunities for engagement -
      Community managers need to create opportunities for residents to interact and connect with each other. This can be done through events, your community platform, or even just regular check-ins. The goal is to foster a sense of community and belonging among residents. 
    • Plan and execute events -
      Another important activity for community managers is to plan and execute events that meet the needs and interests of the community. This might include social gatherings, educational workshops, or even just simple get-togethers. The key is to ensure that the events are well-organized and meet the needs of the community. 

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